Hollywood Forever is an annual festival that celebrates everything Día de Muertos.
For its latest rendition, TECATE teamed up with Remezcla to bring a taste of mexican customs and meet them with the traditions of mexican americans in the city of Los Angeles. Guests of the TECATE activation could take a photo with our LA's neighborhoods—themed "altar de muertos", refresh themselves with a spicy michelada or tasty beef tacos, write their own name in a sugar calaverita and add it to the altar or just overall enjoy the activation space
as a place for relaxation.
For its latest rendition, TECATE teamed up with Remezcla to bring a taste of mexican customs and meet them with the traditions of mexican americans in the city of Los Angeles. Guests of the TECATE activation could take a photo with our LA's neighborhoods—themed "altar de muertos", refresh themselves with a spicy michelada or tasty beef tacos, write their own name in a sugar calaverita and add it to the altar or just overall enjoy the activation space
as a place for relaxation.
Credits
Production — REMEZCLA
Art direction and experiential design — Anómalo Estudio
Calaveras illustrations — Felipe Pérez
Neighborhoods lettering — Jesse Jaramillo @pinchekid
